You have a business, an accountant,
and absolutely no idea what is actually going on with your money.
That is not a personality flaw. Nobody taught you how to manage your money. . You’re here because you want to be in control and see your money grow.
I knew the numbers.
I still had to face the fear.
My Story
When I started my own business, I did the opposite of everything my parents had taught me.
I stopped looking at my numbers.
I ran free events when I should have been charging for them. I avoided pricing conversations. I spent without tracking. And underneath all of it was something I had not named yet: I was ashamed to say I did not have money. So I acted like I did.
Here is what makes that uncomfortable to admit. At the time I had spent 15 years in corporate finance — Big 4 audit firm, ten years as CFO of an international software company, Forbes CFO of the Year 2019. I knew how to read a balance sheet before most people knew what one was. And I was not looking at my own numbers.
Growing up, money lived in envelopes. Groceries in one, bills in another, everything carefully divided and labelled. I absorbed the discipline — and the belief that being on a budget meant never having enough. I spent years trying to escape the second part. In doing so I threw out the first part too.
The irony was quiet but clear. Their respect for money was what had given me financial stability my whole life. I had mistaken caution for scarcity.
So I went back to my own numbers, named what I had been avoiding, and started doing what I had been teaching others to do. The tools worked — because the story underneath them had finally shifted.
That is the work Her Money Game is built on.
On paper, I had no excuse:
1️⃣ ACCA-qualified (yes, there was an exam. Several, actually)
2️⃣ 5 years at Ernst & Young, Big 4 audit firm (I have seen things)
3️⃣ Forbes CFO of the Year, 2019 - Planning and Budgeting (framed, obviously)
4️⃣ 10 years as CFO of an international software company (spreadsheets: mastered)
5️⃣ 15+ years in financial management (I counted)
And the one that does not fit on a CV:
I have sat with my own shame around money and done the work anyway. That is why I can sit with yours and you'll never feel judgment.
And I show up as your accountability fairy every step of the way.
In practice that means:
assignments you actually do, personal feedback from me on your work, and group sessions where you share your progress and I root for you.
Because knowing is one thing. Doing it with someone in your corner is another.
Most financial education hands you a spreadsheet and wishes you luck.
What I do is different:
I combine 15 years of hard financial expertise with work on the money mindset - because the tools only work when the story underneath them has shifted.
We cover:
The practical layer (your P&L, your taxes, what your accountant should actually be doing).
The mindset layer (why you keep avoiding the numbers, what money means to you, where that came from).
This is not a place to hand your finances to someone else and hope for the best.
This is a place to finally understand them yourself.
Her Money Game Letter
Welcome to the finance letter that actually makes finance simple. 🧠
Every Monday morning. Less than five minutes.
Get the financial knowledge your accountant assumes you already have - explained clearly, without jargon, without judgment, and occasionally with a joke that lands.
Real talk about taxes, P&Ls, cash flow, and the questions you did not know you were allowed to ask.
Written for women who are running real businesses and are tired of feeling lost in their own numbers.