Walk into 2027 knowing your numbers.
Four weeks to build a simple forecast for your business before Christmas. Then a 60-minute strategy session with me in January, where we turn it into your real 2027 plan.
Yes, I want my 2027 plan · €197€197 excl. VAT. Black Friday offer, open until Saturday 28 November at midnight (Lisbon time). The course starts Monday 30 November.
Sound familiar?
Money comes in. Money goes out. And at the end of the month you're not sure where it went.
You look at the total you made and stop there, because the details feel overwhelming.
Your business looks profitable on paper, but your bank account tells a different story.
You'd love to hire help or pay yourself more in 2027, but you don't know if you can afford it.
You've never made a forecast. Or you forecast your sales, but never your profit.
Every January you promise yourself this is the year you get on top of your numbers.
If you nodded at even one of these, this offer is for you.
Yes, I want my 2027 plan · €197From 30 November to your 2027 plan
- Monday 30 November
Doors open and Week 1 unlocks.
- Every Monday after that
A new week unlocks and you get an email when it's ready. Plan about 1 to 2 hours a week.
- Monday 21 December
Week 4 unlocks. You finish your forecast just before Christmas.
- First two weeks of January
Your 60-minute 1:1 strategy session with me. It unlocks once you've completed all the modules.
- Until 31 January
You keep access to the course.
What changes in four weeks
- Week 1
Where is my money actually coming from?
You list every way your business makes money and break it down into price times the number of sales. Then you find the one offer that drives most of your income, and what makes it sell.
- Week 2
Where is it all going?
You find every place money leaves your business, from your bank to PayPal to the card you forgot about. You sort your costs, see which ones are fixed and which grow with your sales, and see your real profit. Plus: when can you afford to hire?
- Week 3
Why doesn't my bank balance match my profit?
You work out your starting cash and see, month by month, how much money you'll have in the bank. If a tight month is coming, you see it before it arrives.
- Week 4
What will next year look like?
You build your forecast for the next 12 months, using everything from weeks 1 to 3. Then you set up a monthly money date, so your numbers keep working for you.
Every week also includes a Money Mindset lesson. My members tell me this is the part they didn't expect to love.
Your 1:1 strategy session
You bring your forecast. We sit down together for 60 minutes and work on your actual 2027 plan: your numbers, your goals, what you want to pay yourself, and what needs to happen to get there. You walk out of the call ready for the year.
What's included
- 4 weeks of short video lessons, no hour-long lectures
- 4 Money Mindset lessons
- One spreadsheet that builds up week by week, in Excel and Google Sheets
- Clear assignments for every week, so you always know what to do next
- What Goes Where: your guide to sorting about 30 everyday business costs
- Bonus: Let AI Do the Heavy Lifting, how to use AI to build and check your spreadsheet
- Bonus: the recording of my workshop "I Asked Claude, Not My Accountant," with all the prompts
- A space in the Her Money Game community to ask me your questions
- Black Friday only: a 60-minute 1:1 strategy session with me to build your 2027 forecast
In their words
"I was very scared of finance because I always saw it as confusing and difficult to understand. Everything was explained in a very simple way, no judgement, all questions allowed. Now I have an overview of my business finances, but above all, I understand them and I'm not scared of learning further."
"I did not know what I did not know about my business until this course. I had to change a couple of things because they did not prove profitable on the sheet. I learned how to work with my business finances so I earn actual money, and don't only think I have a good income."
"Even if you already know the basics, once you really look at your numbers with a proper tool, you discover insights you never thought about. And you can ask questions instead of researching on your own. In one sentence: you don't know what you don't know!"
"The course helped me go from basic expense tracking to a detailed understanding of my business's financial operations. As an entrepreneur, it was crucial for me to gain this knowledge myself before delegating finance tasks to other professionals."
Hi, I'm Eliana
Numbers have been my thing since I was a kid. Yes, I was the girl doing maths for fun.
I started my career at Ernst & Young, where I was thrown into messy money situations for big companies and had to make them make sense, fast. Then I spent 15+ years running finances for companies, and won the Forbes CFO Award for Planning & Budgeting. Planning is literally what I'm known for.
Somewhere along the way I noticed something. Brilliant women running brilliant businesses were avoiding their numbers. They could understand them perfectly well. Nobody had ever explained them in a way that felt simple and safe.
That's why I built Forecast Your Finances. And this Black Friday, I want to do more than teach you. I want to sit down with you in January and make sure your 2027 plan is one you believe in. 💛
Forecast Your Finances + 1:1 Strategy Session
excl. VAT
- The full 4-week course (normally €97)
- A 60-minute 1:1 strategy session with me in January, to build your 2027 forecast (normally €249)
- Your Forecast Your Finances spreadsheet
- The What Goes Where expense guide
- Both AI bonuses
- Access until 31 January
Offer closes Saturday 28 November at midnight (Lisbon time). Buying through your business? Add your business VAT number at checkout, so no VAT is charged to you. This applies to EU businesses outside Bulgaria. The 1:1 session is only available in this offer. The course starts Monday 30 November.
Questions
When does the course start?
Doors open on Monday 30 November. One week unlocks every Monday, so Week 4 opens on 21 December and you finish just before Christmas.
When is my 1:1 session?
In the first two weeks of January. It unlocks once you've completed all the modules, so you come to the call with your forecast ready and we can work on your real numbers. As soon as you finish the last module, your booking link appears in Heartbeat and you pick a time that suits you.
What if I don't finish all the modules before January?
No problem. Your booking link appears as soon as you finish, and you can book your session any time before 31 January.
Do I need to be good with numbers?
No. If you can add and subtract, you can do this. I explain everything in plain language, and you'll never need a formula you didn't get from me.
I'm just starting out. Is this too advanced for me?
Not at all. The earlier you start, the easier it is. You build the habit while your numbers are still simple, and the spreadsheet grows with your business.
December is busy. What if I fall behind?
The lessons are short, and you work at your own pace. Each week takes about 1 to 2 hours. If you fall behind, pick up where you left off. You keep access until 31 January.
Excel or Google Sheets?
Either. You get the spreadsheet in both, so use the one you like.
I already have an accountant. Do I still need this?
Yes. Your accountant looks back at what already happened, mostly for tax. This course helps you look forward and make decisions. And you'll understand what your accountant is telling you.
Is this tax advice?
No. This is financial education. I teach you how to understand and plan your numbers. For tax questions specific to your country, I'll always send you to your accountant.
Is the price with VAT?
€197 is excl. VAT. If you're buying through your business, add your business VAT number at checkout, so no VAT is charged to you. This applies to EU businesses outside Bulgaria.
Can I get a refund?
All sales are final. When you join, I hold a place in my January calendar for your 1:1 session, and it stays open for you to book until 31 January. So please read this page carefully and message me with any questions before you buy. I'm happy to help you decide if it's right for you.
2027 is coming either way. This time, you'll walk in knowing your numbers.
Yes, I want my 2027 plan · €197